Introduction
The squishy toy market continues to evolve in 2026. Social media trends, sensory toy demand, and collectible products are creating new opportunities for retailers and online sellers.
In this article, we'll explore the top 5 squishy toy trends shaping the market this year.
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Trend #1 Squishy Butter
Explain:
- Viral on TikTok
- Satisfying texture
- Strong repeat purchases
Trend #2 NeeDoh Style Sensory Toys
Explain:
- Sensory play
- Stress relief
- School and office use
Trend #3 Slow Rising PU Squishies
Explain:
- Classic category
- Strong gift appeal
Trend #4 Animal-Themed Squishies
Explain:
- Cat
- Axolotl
- Capybara
Trend #5 Blind Bag Squishies
Explain:
- Collectability
- Repeat purchase potential
